Our Team

Research Team

Leadership Team

Duane Varan, PhD – Founder and CEO
As a global authority on new audience measurement methods, Duane has been invited to speak at industry conferences and deliver keynotes at over 50 events across five continents. During his tenure at Murdoch University in Australia, he founded Audience Labs. Duane has led the Advertising Research Foundation’s landmark NeuroStandards 1.0 initiative and founded Beyond :30, one of the world’s largest and longest-running consortium exploring the changing media and advertising landscape.

Duane has published extensively in peer-reviewed journals and is the recipient of numerous awards, including the Australian Prime Minister’s University Teacher of the Year award.

Amy Rask, PhD – EVP, Operations
Amy’s background in marketing, advertising, public relations and psychology fuels her passion for research with MediaScience. She received her Ph.D. in Mass Communication from the University of Alabama with a cognate in Cognitive Psychology. She also has a Masters degree in Advertising & Public Relations, and a Bachelors of Business Administration in Marketing.

She has presented and published research in a variety of areas including advertising effectiveness, cognitive processes during multitasking, media effects (violence, body image, etc.) and advergaming. Amy won many awards in her academic career and worked as a research fellow at the Interactive Television Research Institute at Murdoch University (Australia). Amy is based in Austin and has been with MediaScience since its inception in 2008.

Dr. Lindsey Streamer, PhD – Lab Director, Chicago
Lindsey received her PhD in Social Psychology from the University at Buffalo, SUNY, where she studied the self and motivation using a variety of assessment techniques, including psychophysiological and response-latency measures. She has published research in a number of peer-reviewed journals, including Psychophysiology, Personality and Individual Differences, Journal of Applied Social Psychology and Journal of Experimental Social Psychology. In addition, she has presented her work at several large national and international conferences. Lindsey is interested in applying social psychological research to understanding people’s experiences with media and advertising.

Senior Research Team

Dr. Joshua Fish, PhD
Joshua has a PhD in Experimental Psychology with a minor in Statistics. Before obtaining his doctorate at University of North Texas Dr. Fish obtained a BS in Behavioral Science. In his academic career, Joshua received many awards and presented his research at national conferences, including the American Psychological Association. His current interests include Bayesian Statistics, Structural Equation Modeling and SQL.

Dr. Feng Zhou, PhD
Feng holds two PhDs, his first in Human Factors Engineering from Nanyang Technological University, Singapore, focusing on affective-cognitive design of product ecosystems for user experience. He received his second PhD is from Georgia Institute of Technology, where he investigated social network effects on product design, with a focus on the interface of engineering design, viral marketing, and social computing (i.e., viral product design for social network effects). Feng also has Master’s and Bachelor’s degrees in information and computer engineering.

He has published many articles in peer-reviewed journals and has presented at international conferences. His current research interests include the study of consumers’ physiological responses to advertisements on different media platforms.

Dr. Joe Cardoza

Joe received a PhD from the Cognition and Neural Systems Program at the University of Arizona. For his dissertation, Joe used functional magnetic resonance imaging (fMRI) to investigate regions of the brain associated with object and scene visual perception. He was previously awarded the Graduate Research Fellowship from the National Science Foundation. Joe has published fMRI research in the journal Hippocampus and has presented his work at various neuroscience conferences across the country. His current research interest is understanding how emerging electronic and VR technologies impact brand equity and consumer behavior.

Dr. Drew (James) Solyst, PhD

Drew received his PhD in Neuroscience from Emory University, where he worked in the lab of Elizabeth Buffalo. There he studied social cognition, memory and attention using eye-tracking, electrophysiology and pharmacology techniques. Upon graduating he continued this research as an NIH Postdoctoral Training Grant Fellow at the University of Arizona. His work has been published in Frontiers in Neuroscience and helped secure funding from DARPA to develop next-generation technologies to restore memory function in individuals who suffer from memory loss. At MediaScience, Drew is using his neuroscience expertise and data analysis skills to provide new insights into how people engage with media.

Dr. Shruthi Vale-Arismendez

(Profile to come)

David March, MA (Ph.D. Candidate) – Consultant
David has a Master’s degree in experimental psychology from Texas State University and is currently working toward a PhD in social psychology at the University of Tennessee. His extensive background in psychophysiological research methodologies includes facial electromyography, electroencephalography and Galvanic skin response. Additionally, David is a Facial Action Coding System certified coder with a broad knowledge of and experience with a wide range of facial coding technologies. David applies both of these areas of expertise to gain insight into the affective and cognitive reactions to media.

He has published in the Proceedings of the Symposium on Eye Tracking Research and Applications and in the journal Group Processes and Intergroup Relations. David is interested in applying social psychological research methods and theories to more fully explain people’s reactions to media and advertising content.

Dr. Shiree Treleaven-Hassard, PhD – Consultant

Affiliations & Associations

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