ILLUMINATING the MEDIA JOURNEY through SCIENCE, INNOVATION, and INTEGRITY
The Global Authority
for New Audience Research and Technology
Partners who leverage our core technology and infrastructure.
By transcending rational self-report and measuring human emotion directly, MediaScience provides truth and insights for some of the most influential companies in the world to optimize the intersection of brands and customers.
THE
NEUROMARKETING INDUSTRY PIONEER
WITH DECADES OF EXPERIENCE
The most effective marketing efforts are born from these questions:
We answer them by measuring attention, emotion, engagement and memory.
MOST ADVANCED
AUDIENCE RESEARCH LABS
IN THE INDUSTRY
“Everybody is still shooting in the dark,” he said.
“We’re trying to turn on the lights.”
Dr. Duane Varan, CEO – MediaScience, 2009
Content is constantly taking new forms, transcending ‘programs’ to a near-endless array of opportunities competing for their attention.
Never before has the need for high-quality insight played a more critical role in guiding us through the changing landscape. Simply relying on cookie-cutter data while fitting our needs to generic and common measures clearly won’t suffice. Now, more than ever, we need best-in-class measures designed to address our specific communication objectives.
PROVIDING ACTIONABLE RESULTS
THROUGH THE POWER OF EXPERIMENTAL DESIGN
MediaScience goes beyond what consumers say by measuring how they feel using the most robust toolbox in the industry.
Our Toolbox
We Assess All Platforms
TV & OTT
PC
Mobile & Tablet
Audio
Theaters
OOH
Gaming & VR
In-Store
We test the right measure for the right objective.
Biometrics
(Heart Rate, EDA)
Eye Tracking
Facial Coding
EEG
Response Latency
Dial Testing
Focus Group
Surveys
Our Labs
3 State-of-the-art Lab Facilities
Austin
Chicago
New York
A TRULY INNOVATIVE FIRM THAT
FULLY CUSTOMIZES RESEARCH PROGRAMS
MEDIASCIENCE PRODUCTS
In Lab Custom Research
Our partners come to us with the most difficult questions that common measurements can’t answer. We listen to their questions and bring our experience to the conversation to create custom experiments with the right tools to measure their key objectives.
Brands should not change their objectives to meet common measures, we believe in challenging the status quo. We believe in thinking differently.
Brand Integration Research
Traditional advertising is very different from Brand Integrations and the need to measure visual attention, inattention, and memory are crucial to measure the success of integrations.
In Home Research
We control variables in a closed OTT environment through the power of experimental design and provide valuable insights to our partners.
Creative Advertising Research
Up and coming brands increase their value through Research and Development, this is an affordable way to test creative content in an omnibus format that takes place each quarter.
HARK Connect
HARK Connect enables seamless focus group remote viewing and live streaming with powerful features.
Our Qual Tech™ platform makes content available faster than ever before so you can be ready for tonight’s debrief or tomorrow’s presentation.
CHANGING THE INDUSTRY
ONE STUDY AT A TIME
Case Studies
Validating the relationship between
neuro-measures and sales
The Effects of Commercial Length On Advertising Impact
Good Morning America:
Making the Weather Rain
ACADEMIC & BUSINESS LEADERSHIP
UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY
WHAT SOME OF OUR CLIENTS SAY ABOUT OUR WORK.
SOCIAL RESPONSIBILITY
USING OUR RESEARCH FOR THE GOOD OF HUMANITY
CAUSES WE SUPPORT
Our capabilities permit us to reveal great truths that can serve not only marketing efforts, but other initiatives for humanity, which is why we have collaborated with many different organizations to further important causes. Here are a few projects we have contributed to.
UNITY
The Power of Social Cause Marketing
Quantifying the value of aligning with a social cause.
HEALTHCARE
Covid-19 Ad Impact
Should brands continue communicating with their audience during COVID-19?
ENVIRONMENT
Environmentally sustainable farming: Farmed and Dangerous
How Chipotle used unbranded content to increase purchase intent by changing beliefs about ethical consumption.
UNITY
Depiction of the Hearing Impaired in Television
What impact does the depiction of deafness have on the image of deaf people?
HEALTHCARE
Anti-Smoking Campaign Effectiveness
EDUCATION
If you work closely with any of these causes or know of any other opportunities where our work could make an impact, please contact us.
We recognize the impact of our work affects audiences globally on multiple levels, therefore we have drawn a line in the sand as to which brands and organizations we decide to work with. Everything we do begins and ends with our core beliefs that Marketing is a misunderstood industry, it’s a noble industry, it’s about figuring out how to give voice to the consumer. It allows companies to adjust, to fit what the consumer wants. Research is the voice of the consumer.