The Global Authority
FOR NEUROMARKETING RESEARCH AND TECHNOLOGYWe go beyond what consumers say, by measuring how they feel.
MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin, MediaScience is discovering actionable insights in advertising, technology, media, and consumer trends.
OUR CLIENTS INCLUDE






Questions we have answered for our clients:
We answered these by measuring attention, emotion, engagement and memory.
“Everybody is still shooting in the dark.
We’re just trying to turn on the lights.”
Dr. Duane Varan, CEO
PLATFORMS & MEASURES
THE MOST ADVANCED RESEARCH LABS IN THE INDUSTRY
PLATFORMS

TV & OTT

PC

Mobile & Tablet

Audio

Theaters

OOH

Gaming & VR

In-Store

TV & OTT

PC

Mobile & Tablet

Audio

Theaters

OOH

Gaming & VR

In-Store
MEASURES

Biometrics
(Heart Rate, EDA)

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

Focus Group

Surveys

Biometrics

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

Focus Group

Surveys
Our Labs
3 State-of-the-art Lab Facilities
AUSTIN
CHICAGO
NEW YORK


Product Innovation
FOR The Evolving Media Landscape

Brand Integration Research
Measure and quantify the effectiveness of product placements and brand integrations.

In Home Research
At-home experiments across our worldwide panel. Through our proprietary platform.

In Lab Custom Research
World-class custom research. Our flagship product for over 13 years and hundreds of studies.

Creative Advertising Research
Perfect your advertising by directly measuring the three steps of Ad Success, Attention, Engagement, and Memory.
HARK Connect
The future of focus groups – available online. Get real time results and a powerful unique toolset
ELEVATING THE INDUSTRY
ONE CASE STUDY AT A TIME
Exploring the Halo Effect
We worked with Effectv (Comcast) to run an experiment to study the effectiveness of ad campaigns that are digital only, on TV, and combined together.
Repurposed ads: Hulu x MediaScience
MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study…
Multiple Dimensions of Attention to Advertising
Ad effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google…
Correctly Identifying In-Market Success
Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this…