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“Less is More or Less is Less? ” at IIeX Behavior 2018, November 7th
Short Form Ads Present Opportunities, Limitations and Roles.
Emily Bockino – Director, Marketing & Advertising Intelligence, ESPN
Duane Varan, Ph.D. – CEO, MediaScience“What a Shorter Ad Can (and Can’t) Do” at ARF CONSUMERxSCIENCE 2018, March 28th
Shorter ads can be good for recall, less useful for ad liking and avoiding clutter.
Magda Nenycz-Thiel, Ph.D. – Mars Professor of Marketing & Senior Research Associate, Ehrenberg-Bass Institute, University of South Australia
Duane Varan, Ph.D. – CEO, MediaScienceMinimum Standards for a Proper Neuromarketing Practice” at NMSBA “Standards in Neuromarketing” Singapore, March 7-9, 2018
During this session, Dr. Duane Varan will lead a discussion about the “promise” and the “peril” of neuromarketing.
Duane Varan, Ph.D. – CEO, MediaScience
PANEL DISCUSSION A State of the Union for the Media Insights Community – Wednesday, February 7, 2018
This panel provides an overview of the current state of the media insights community, with particular focus on the challenges and opportunities impacting researchers.
Duane Varan, Ph.D. – CEO, MediaScience
Media Legend Award, Roast and Champagne Toast – Wednesday, February 7, 2018
Artie Bulgrin – former SVP Global Research+Analytics, ESPN
HOW ADVERTISING WORKS – BEST MEASURES OF ATTENTION June 12, 2017 – New York, NY
How to pay the right amount of attention to attention.
Magda Nenycz-Thiel, Ph.D. – University of South Australia
Rachel Kennedy, Ph.D. – University of South Australia
Duane Varan, Ph.D. – CEO, MediaScience
HOW ADVERTISING WORKS – ARF ORIGINAL RESEARCH – THE CREATIVE IMPACT OF CONTEXT EFFECTS
New research insights on how to take advantage of ad context to improve ad impact.
Horst Stipp, Ph.D. – The ARF
Duane Varan, Ph.D. – CEO, MediaScience
IMPLEMENT: Make Magic in the Media – March 2017
Unlocking Great Creative in China: A test of neuro measures across cultures
Magda Nenycz-Thiel, Ph.D. – Mars Professor of Marketing Senior Research Associate, Ehrenberg Bass Institute
Rachel Kennedy, Ph.D. – Associate Professor, Ehrenberg-Bass Institute
Duane Varan, Ph.D. – CEO, MediaScience
IDEA: Translate Insights Into Creative – March 2017
Mobile Ads: Intrusive or Effective?
The optimal balance between intrusion/annoyance and effectiveness.
AJ Mathew – VP, Research, Kargo
Duane Varan, Ph.D. – CEO, MediaScience
IMPACT: Measure for Success – March 2017
Video’s Ability to Break Through
Site design and context matter.
Pamela Marsh. Ph.D. – Director, Primary Research, Omnicom Media Group
Katy Mitchell – Advertiser Experiment Advocate,Google, Inc.
Duane Varan, Ph.D. – CEO, MediaScience
The Utility of Biometrics and Eye Tracking in Applied Media Usability Research
In this presentation, Dr. Duane Varan will provide an overview of the various ways in which psychophysiological tools, including eye tracking, can be useful in better understanding media audience behavior. He will provide an overview of the various tools MediaScience incorporates in their studies, including skin conductivity, heart rate, facial coding, response latency testing, and eye tracking.
This webinar is brought to you as a collaboration between Tobii Pro and UXPA (the User Experience Professionals Association).
August 24, 2016 at 2:00 PM EST
New study shows Snapchat video ads command more visual attention, emotional response & purchase intent lift
Please click on the following link to access the full white paper results.
Brand Manage Camp
Dr. Duane Varan will present “How To Increase Receptivity To Your Advertising In A World Built For Ad Avoidance”.
Click here for more information
September 15, 2016 :: 2:20PM – 3:10PM
Mirage Casino Hotel :: Las Vegas, NV
ARF at Advertising Week 2016Dr. Duane Varan will present in a panel on “Neuroscience Leads to Great Creative in MobileSeptember 26, 2016 :: 10:30AM – 11:15AM
September 15, 2016 :: 2:20PM – 3:10PM
The Bing Stage :: 11 Times Square :: New York, NY
How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness?
Join the ARF and MediaScience as we present the Journal of Advertising Research 2015 Best Academic Paper of the Year.
October 19, 2016 :: 1:00PM – 2:00PM ET -
Fullscreen’s Research Finds Gen Z Enjoys Branded Content More than Millennials
Bulgrin urges researchers to mix old and newFacebook Is Building Its Own Neuroscience Center to Study Marketing
Big Screen + Small Screen – The value of adding mobile video to a TV campaign
Chipotle’s Farmed & Dangerous Pioneers Invisible Branding
Artie Bulgrin to Join MediaScience
Advertising Research Foundation, MediaScience presents three strong studies with Google, Annalect, Kargo, Mars, and the Ehrenberg Bass Institute – March 2017
512 Tech, You say you’re a Clinton supporter. But your biometric data says you aren’t. – September 2016
Advertising Age, “Why We Need a More Human Approach to Mobile Measurement” – June 2016
Wall Street Journal, “Snapchat Says More Than Two-Thirds of Video Ads Play With Sound On” – June 2016
Advertising Age, “Neuromarketing Exits ‘Hype Cycle,’ Begins to Shape TV Commercials” – April 2016
Sports Business Daily, “Tracking Excitement (NFL Pro Bowl)” – March 2016
Advertising Age, “Turner Seeks To Become One Big Native Ad Platform – New Product Coming At CES Reimagines Commercial Breaks” – January 2016
Adweek, “Cricket Wireless Will Take Over an Entire Adult Swim Commercial Pod Tonight – Turner’s ‘Beyond the :30’ platform kicks off during Family Guy” – December 2015
University of South Australia, “MediaScience Chair puts UniSA at forefront of new marketing science” – November 2015
Tech Crunch, “Twitter Expands Its Program for Ads Outside Twitter” – August 2015
Twitter Blog, “Increase your reach on and off Twitter with the Twitter Audience Platform” – August 2015
Forbes, “Disney Knows Your Brain And Wants Your Emotions” – June 2015
Wharton Future of Advertising Program, “April Fools! Marketing Matters on the Humor in Advertising” – April 2015
MediaPost, “More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As” – March 2015
Wall Street Journal, “ESPN Urges Advertisers to Hit All Devices” – March 2015
Marketing Directo, “¿Predecir un fracaso televisivo? “Sonría” porque la neurociencia y el humor le dan la clave #NMWF” – March 2015
Harvard Business School, The Utility of Lab-Based Research for Digital Initiatives” – November 2014
Deadline Hollywood, “A+E Study: Disabling VOD Fast-Forward Is Good For Advertisers — And Viewers” – September 2014
Broadcasting & Cable, “News Makes Viewers More Receptive to Ads” – May 2014
Multichannel News, “Upfronts 2014: ESPN Readies New ‘SportsCenter’ Set” – May 2014
Business News Western Australia, – April 2014
iMedia Connection, “Keynote: Capitalizing on the New TV Landscape” – March 2014
X SEO, “How to make the most of the golden age of marketing research” – March 2014
Variety, “’Split’ Decision: Fox Tries ‘Idol’ Ads On Second Screen” – April 2013
Variety, “Disney’s Lab Studies People” – March 2011
New York Times, “Lab Watches Web Surfers to See Which Ads Work” – July 2009
USA Today, “ESPN goes Pavlovian with its in-depth viewer research” – July 2009
@mediasciencelab-
“Our partnership with MediaScience over the past 7 years has been a game changer for ESPN. They represent the state-of-the-art in lab research and have given us the ability to answer questions about media and advertising that simply couldn't be answered any other way. I consider MediaScience a trusted partner that simply makes us smarter.”
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“With the growth of research vendors offering ‘biometric measurement,’ the real value of working with Duane and the team at MediaScience is the rigor with which they approach their craft – only using methods that have been proven to deliver reliable results, and then applying the appropriate methods to answer the question at hand.”
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“Duane Varan’s resolute commitment to the discipline of experimental design has established MediaScience as the premier entity in the space. The methods and rigor they employ result in insights that can’t be gained through other market research approaches, and the technology they’ve developed to capture and understand human behavior and response to new media is truly “mind blowing.”
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“Working with Duane and his very smart team at MediaScience, we have gained unique insights around consumer connection to our highest profile events that we would not have been able to glean through traditional methods.”
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“MediaScience is more than a vendor, they are a trusted strategic partner who always keeps your interests first. Their commitment to the highest standards in research, integrity, ingenuity and eagerness to respond make them second to none in this space.”
Recent Awards & Recognition
– Winning Paper (With Kargo)
2018 ARF CONSUMERxSCIENCE
– Top 3 Winning Paper (With Ehrenberg-Bass)
2018 Neuromarketing World Forum
– Featured Presenter
2018 Media Insights & Engagement Conference
– Featured Panelist
2017 Journal of Advertising Research
– Best Paper Finalist (with Ehrenberg-Bass)
2017 ARF Audience Measurement
– Winning Paper (With Kargo)
2017 ARF Annual Conference
– Winning Paper (with Ehrenberg-Bass)
2016 IIeX Behavior
– Featured Presenter
2016 ARF Audience Measurement
– Winning Paper
2016 ARF Re!Think
– Winning Paper (With MARS)
– Winning Paper (With ESPN)
– ARF Original Research Partner Presenter
2016 Media Insights & Engagement Conference
– Featured Presenter
2015 ARF Audience Measurement
– Top 10 Winning Paper (With Hulu)
2015 ARF Re:Think
– Winning Paper
2015 Media Insights & Engagement Conference
– Case Study Competition – 1st Place
