ILLUMINATING the MEDIA JOURNEY through SCIENCE, INNOVATION, and INTEGRITY

The Global Authority

for New Audience Research and Technology

MediaScience is a global authority for New Audience Research and Technology. Our approach is grounded in classic experimental design, answering questions with a holistic toolbox of measurements, and an innate enthusiasm to create new solutions to elevate our industry.

Partners who leverage our core technology and infrastructure.

We believe that audiences and brands are on a symbiotic journey, best optimized when their paths converge in ways that neither understand nor can properly articulate – that gut feeling, the hair raising moments, the feel-good experience, the perfect comedic timing, or the converse – these moments can be measured and MediaScience measures them directly.

By transcending rational self-report and measuring human emotion directly, MediaScience provides truth and insights for some of the most influential companies in the world to optimize the intersection of brands and customers.

THE

NEUROMARKETING INDUSTRY PIONEER

WITH DECADES OF EXPERIENCE

The most effective marketing efforts are born from these questions:

How Powerful is our new ad format?

Do Interactive ads really work?

Is TV advertising more powerful than social media?

What is the power of live sports?

What makes an effective product placement?

What sponsorship models work best?

Is my ad campaign more effective on OTT then linear TV?

Which creative execution produces the strongest brand memory?

What is the most effective multimedia mix for my campaign?

What are the most engaging moments of our live event?

Can a movie promo predict box office success?

We answer them by measuring attention, emotion, engagement and memory.

MOST ADVANCED

AUDIENCE RESEARCH LABS

IN THE INDUSTRY

“Everybody is still shooting in the dark,” he said.
“We’re trying to turn on the lights.”

Dr. Duane Varan, CEO – MediaScience, 2009

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Once upon a time, the media landscape was remarkably stable. Suddenly, however, innovation is perpetual.

Content is constantly taking new forms, transcending ‘programs’ to a near-endless array of opportunities competing for their attention.

Never before has the need for high-quality insight played a more critical role in guiding us through the changing landscape. Simply relying on cookie-cutter data while fitting our needs to generic and common measures clearly won’t suffice. Now, more than ever, we need best-in-class measures designed to address our specific communication objectives.

PROVIDING ACTIONABLE RESULTS

THROUGH THE POWER OF EXPERIMENTAL DESIGN

MediaScience goes beyond what consumers say by measuring how they feel using the most robust toolbox in the industry.

Our philosophy is grounded in toolbox approach to media research. We are able to assess ALL media platforms using the most comprehensive set of tools that test all significant biological measures. Identifying the right research questions, tested on the right platforms, measured with the right tools answers our client’s questions and challenges. Unlike much of the industry, we don’t just apply a uniform method across the board, we instead find the right measurements to precisely gauge the effectiveness of our clients’ messaging objectives.

Our Toolbox

We Assess All Platforms

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TV & OTT

PC

Mobile & Tablet

Audio

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Theaters

OOH

Gaming & VR

In-Store

We test the right measure for the right objective.

Biometrics
(Heart Rate, EDA)

Eye Tracking

Facial Coding

EEG

Response Latency

Dial Testing

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Focus Group

Surveys

Our Labs

3 State-of-the-art Lab Facilities

Austin

Chicago

New York

100+ NEUROQUBES®
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9 Mock Living Rooms
market research near me
1 Studio Apartments
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4 Focus Group Rooms
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Over the past decade, MediaScience has tested and validated a wide range of hardware and software solutions to incorporate best-in-class measures featured in over 120 test stations incorporating eye tracking, biometric, facial expression analysis, response latency and EEG activity. This gives MediaScience unparalleled scale, particularly critical for ‘live’ studies.

A TRULY INNOVATIVE FIRM THAT

FULLY CUSTOMIZES RESEARCH PROGRAMS

MEDIASCIENCE PRODUCTS

In Lab Custom Research

Our partners come to us with the most difficult questions that common measurements can’t answer. We listen to their questions and bring our experience to the conversation to create custom experiments with the right tools to measure their key objectives.

Brands should not change their objectives to meet common measures, we believe in challenging the status quo. We believe in thinking differently.

Brand Integration Research

We believe that Brand Integrations will play an important role in the future of advertising. Validate the way you are integrating your brand or your client’s brand with eye tracking and biometric intensity.

Traditional advertising is very different from Brand Integrations and the need to measure visual attention, inattention, and memory are crucial to measure the success of integrations.

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In Home Research

Our classical experimental designs in the comfort of 80,000-panel members’ homes. Users access our experiments through a secure MediaScience channel on their TV or other devices, and complete surveys directly on their TV, Mobile, Tablet, or Computer.

We control variables in a closed OTT environment through the power of experimental design and provide valuable insights to our partners.

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Creative Advertising Research

Gain scientific insights about WHY your ad (or promo) is having an impact or not. We measure multiple ads simultaneously to provide MediaScience quality research at a fraction of the cost.

Up and coming brands increase their value through Research and Development, this is an affordable way to test creative content in an omnibus format that takes place each quarter.

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HARK Connect

HARK Connect enables seamless focus group remote viewing and live streaming with powerful features.

Our Qual Tech™ platform makes content available faster than ever before so you can be ready for tonight’s debrief or tomorrow’s presentation.

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CHANGING THE INDUSTRY

ONE STUDY AT A TIME

Case Studies

Validating the relationship between
neuro-measures and sales

End of Live Game Advertising

The Effects of Commercial Length On Advertising Impact

The 2016 Presidential Debate
The Value of News Environment to Ad Placements

Good Morning America:
Making the Weather Rain

ACADEMIC & BUSINESS LEADERSHIP

UPHOLDING THE HIGHEST STANDARDS OF INTEGRITY

WHAT SOME OF OUR CLIENTS SAY ABOUT OUR WORK.

SOCIAL RESPONSIBILITY

USING OUR RESEARCH FOR THE GOOD OF HUMANITY

CAUSES WE SUPPORT

We recognize that information can give great power, but we also recognize that with great power comes great responsibility.

Our capabilities permit us to reveal great truths that can serve not only marketing efforts, but other initiatives for humanity, which is why we have collaborated with many different organizations to further important causes. Here are a few projects we have contributed to.

UNITY

The Power of Social Cause Marketing

Quantifying the value of aligning with a social cause.

 

HEALTHCARE

Covid-19 Ad Impact

Should brands continue communicating with their audience during COVID-19?

ENVIRONMENT

Environmentally sustainable farming: Farmed and Dangerous

How Chipotle used unbranded content to increase purchase intent by changing beliefs about ethical consumption.

UNITY

Depiction of the Hearing Impaired in Television

What impact does the depiction of deafness have on the image of deaf people?

HEALTHCARE

Anti-Smoking Campaign Effectiveness

We have worked with non-profits to test effectiveness of anti-smoking campaigns and messages in the digital landscape.

EDUCATION

MediaScience® Chair puts University of South Australia at the forefront of new marketing science
The University of South Australia Business School has secured a major new partnership in the area of biometric media research with the appointment of Professor Steven Bellman to its Ehrenberg-Bass Institute.

If you work closely with any of these causes or know of any other opportunities where our work could make an impact, please contact us.

We recognize the impact of our work affects audiences globally on multiple levels, therefore we have drawn a line in the sand as to which brands and organizations we decide to work with. Everything we do begins and ends with our core beliefs that Marketing is a misunderstood industry, it’s a noble industry, it’s about figuring out how to give voice to the consumer. It allows companies to adjust, to fit what the consumer wants. Research is the voice of the consumer.