CASE STUDIES

Our Impact

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Intro to CASE STUDIES

Over the past 12 years, our team has worked with some of the most innovative and successful companies in over 500 custom, unique studies.

We have test more than 50 new ad models over the years and are recognized in the industry for our work in new ad formats.

Much of the work MediaScience does is for strategic research purposes, therefore 99% of our research cannot be shared in the public domain to honor our commitments to our partners. Here are a few examples of research that we have done that have been presented in the public domain.

MediaScience also self-funds research projects that we think create a positive impact on the media and entertainment industry and are important to elevating the industry as a whole. These independent research experiments are made available to our partners through the MediaScience Academy Vault.

Exploring the Halo Effect:  MediaScience X Effectv

Exploring the Halo Effect: MediaScience X Effectv

Many marketers have become reliant on digital advertising, using mobile video ads and short-term messaging. Upper funnel awareness is fundamental to brand awareness and targeting customers, especially for new brands breaking into their industries. Guided by this...

Repurposed ads: Hulu x MediaScience

Repurposed ads: Hulu x MediaScience

MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young, connected, and digitally-savvy...

The Bachelor – A DIAMOND IN THE ROUGH

The Bachelor – A DIAMOND IN THE ROUGH

This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers were given the chance to propose to their girlfriends on television during the show. Previous...

The Value of News Environment to Ad Placements

The Value of News Environment to Ad Placements

All studies prior to this had looked at context effects by measuring the impact after the ad exposure. The problem with this approach is there is an interaction between the program and the ad. If you test with different sets of ads, you get different results. The real...

Good Morning America: Making the Weather Rain

Good Morning America: Making the Weather Rain

Could an ad be included during the weather report? What format would the ad need to be implemented so that the ad is still effective outside of traditional ad pods, and so it does not harm the credibility of the news? We tested several ad models and demonstrated the...

End of Live Game Advertising

End of Live Game Advertising

In live sports, you don’t know when the game is going to end. If the game ends early, there is a lot of content that is not very compelling before SportsCenter. We tested different approaches to using this space to find out the correct approach – so that the...

The Effects of Commercial Length On Advertising Impact

The Effects of Commercial Length On Advertising Impact

The Effects of Commercial Length On Advertising Impact What Short Advertisements Can and Cannot Deliver Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman DOI: 10.2501/JAR-2019-036 Published 1 March 2020 TLDR: Ad Duration Effects - :06 Ads Deliver 60% of...

Seeking the Moment of Ad Impact on Mobile

Seeking the Moment of Ad Impact on Mobile

Seeking the Moment of Ad Impact on Mobile - The Relevance of Time in Viewability Standards - 2016 TLDR: Mobile experiences only require .5 of a second exposure to have ad recall effects. Most advertisers have the same question: do my digital ads have the opportunity...

Correctly Identifying In-Market Success

Correctly Identifying In-Market Success

Correctly Identifying In-Market Success TLDR: Biometric, Eye tracking, and Facial Coding Data combined can better identify in-market success. In this collaborative study between Mars, the Ehrenberg-Bass Institute and MediaScience, our experimental design paired sales...