NEWS & INSIGHTS

Our Impact

Case Studies

End of Live Game Advertising

In live sports, you don’t know when the game is going to end. If the game ends early, there is a lot of content that is not very compelling before SportsCenter. We tested different approaches to using this space to find out the correct approach – so that the programming wasn’t affected, the advertising was effective, and to make sure viewers stayed tuned. We created a solution that was superior on all of those fronts. This has become a staple to ESPN