NEWS & INSIGHTS

Our Impact

Case Studies

The Bachelor – A DIAMOND IN THE ROUGH

This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers were given the chance to propose to their girlfriends on television during the show. Previous research shows that the format can be effective, especially if the context of the promercial and program are congruent.