by MediaScience | Oct 13, 2020 | Case Studies
Many marketers have become reliant on digital advertising, using mobile video ads and short-term messaging. Upper funnel awareness is fundamental to brand awareness and targeting customers, especially for new brands breaking into their industries. Guided by this...
by MediaScience | Oct 13, 2020 | Case Studies, Featured
MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young, connected, and digitally-savvy...
by MediaScience | Oct 9, 2020 | Case Studies, Featured
Effectiveness found to be determined by high attention using various measures. September 24, 2020 – A recent study conducted by MediaScience with Google used a variety of measures to differentiate between high attention and inattention ads, ultimately proving...
by MediaScience | Jun 11, 2020 | Case Studies
This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers were given the chance to propose to their girlfriends on television during the show. Previous...
by MediaScience | Jun 11, 2020 | Case Studies
All studies prior to this had looked at context effects by measuring the impact after the ad exposure. The problem with this approach is there is an interaction between the program and the ad. If you test with different sets of ads, you get different results. The real...
by MediaScience | Jun 11, 2020 | Case Studies
Could an ad be included during the weather report? What format would the ad need to be implemented so that the ad is still effective outside of traditional ad pods, and so it does not harm the credibility of the news? We tested several ad models and demonstrated the...
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