The Bachelor – A DIAMOND IN THE ROUGH

This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers were given the chance to propose to their girlfriends on television during the show. Previous...

The Value of News Environment to Ad Placements

All studies prior to this had looked at context effects by measuring the impact after the ad exposure. The problem with this approach is there is an interaction between the program and the ad. If you test with different sets of ads, you get different results. The real...

Good Morning America: Making the Weather Rain

Could an ad be included during the weather report? What format would the ad need to be implemented so that the ad is still effective outside of traditional ad pods, and so it does not harm the credibility of the news? We tested several ad models and demonstrated the...

End of Live Game Advertising

In live sports, you don’t know when the game is going to end. If the game ends early, there is a lot of content that is not very compelling before SportsCenter. We tested different approaches to using this space to find out the correct approach – so that the...

Seeking the Moment of Ad Impact on Mobile

Seeking the Moment of Ad Impact on Mobile – The Relevance of Time in Viewability Standards – 2016 TLDR: Mobile experiences only require .5 of a second exposure to have ad recall effects. Most advertisers have the same question: do my digital ads have the...