Repurposed ads: Hulu x MediaScience

Repurposed ads: Hulu x MediaScience

MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young, connected, and digitally-savvy...
The Bachelor – A DIAMOND IN THE ROUGH

The Bachelor – A DIAMOND IN THE ROUGH

This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers were given the chance to propose to their girlfriends on television during the show. Previous...
The Value of News Environment to Ad Placements

The Value of News Environment to Ad Placements

All studies prior to this had looked at context effects by measuring the impact after the ad exposure. The problem with this approach is there is an interaction between the program and the ad. If you test with different sets of ads, you get different results. The real...
Good Morning America: Making the Weather Rain

Good Morning America: Making the Weather Rain

Could an ad be included during the weather report? What format would the ad need to be implemented so that the ad is still effective outside of traditional ad pods, and so it does not harm the credibility of the news? We tested several ad models and demonstrated the...