by MediaScience | Jun 2, 2020 | News
NEW YORK: Short-form ads that last approximately six seconds offer distinct benefits for brands, but should be used as part of a “portfolio” with more traditional, longer formats. Duane Varan, CEO of research firm MediaScience, made these recommendations during a... by MediaScience | Jun 2, 2020 | News
Watch Showtime for hours, and you’ll see such high-quality dramas as “Homeland,” “Ray Donovan” or “Shameless.” Commercials, however, have never been part of the deal. Nor are they the main attraction at streaming-video hubs, where consumers expect high-quality... by MediaScience | Jun 2, 2020 | News
RESTON, VA, June 24, 2019 – Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining... by MediaScience | Jun 2, 2020 | News
With the 2020 presidential campaign season underway, a new cycle of debates has been set in motion — complete with perpetual analysis as to what transpired in each. But the accuracy of polls and post-debate surveys are limited by their dependence on a voters’ stated... by MediaScience | Jun 2, 2020 | News
YouTube is bringing its most high-impact ad product — the Masthead — to viewers who consume content on their smart television sets. The format was previously only available on mobile and desktop devices. The Masthead, a video ad that spans the full width of the top of... by MediaScience | Jun 2, 2020 | News
Nike’s incredible and epic two-minute commercial starring Colin Kaepernick won the 2019 Creative Emmy in September, marking another accolade this year for a high-profile commercial running more than a minute. It’s evidence that, while scurrying for answers to short... 
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