Controlled Experimental Designs

We approach each client’s question with a method agnostic point of view. With your partnership, we create custom experimental designs built to answer your specific research needs. With our suite of unsurpassed tools, only those that best capture the essential data to answer the questions at hand, are deployed.

The advantage of the lab environment is to control for every possible exposure. With traditional methods, you have little control over what that person has actually seen or done. In the lab environment, we know exactly what that participant experiences.

Many vendors work off of a standard menu. At MediaScience, we’ll help you turn your research questions into a carefully designed custom study. While we may lack a global presence, our US labs are far more advanced than our competitor’s. In addition, our box of tools are far greater. We have the ability to place any type of stimuli on any platform with a screen.

Usable Platforms in the Lab

 
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TV | DESKTOP | MOBILE | TABLET | OTT & GAMING | AUDIO | PRINT | INTERNET-OF-THINGS


Popular Research Topics

  • Ad Effectiveness Across Platforms

  • New Ad Model Optimization (Create a new ad model)

  • Cross-Platform Effectiveness

  • Brand Integration & Sponsorship Effectiveness

  • Testing Different Pod Structures

  • Program Testing

How to get started

1) Tell us what your research questions and hypothesis are?

2) We’ll develop a suggested study design to work through.

3) Upon approval, we’ll put the study into field and collect the data.

4) Once the data is collected, we’ll analyse it and create the final report in a format that non-researchers can understand!