We approach each client’s question with a method agnostic point of view. With your partnership, we create custom experimental designs built to answer your specific research needs. With our suite of unsurpassed tools, only those that best capture the essential data to answer the questions at hand are deployed.

We offer two testing environments: simulated living rooms and our proprietary NeuroQube™ stations. NeuroQube™ stations provide a scalable solution to incorporate any combination of our traditional and neuroscience tools to test single and multi-screen content on any device.

In our relentless push for innovation and accuracy, we continually test and validate our existing tools, develop new tools and work to improve existing technologies.

Biometrics

These tools measure non-verbal emotional responses by passively capturing sweat-induced moisture on the skin (also known as skin conductivity) and heart rate.

Fluctuations in skin conductivity are interpreted as changes in emotional response and can be used as a continuous measure of a consumer’s reaction/response.

Heart rate is commonly used in studies to help interpret reactions to stimuli or changes in attention, as indicated by orienting responses.

Biometric data are featured in MediaScience’s NeuroDial™ data visualization service, which allows for second-by-second analysis and presentation of audience psychological and physiological responses to dynamic stimuli.


Eye Tracking

Our labs have the capability to measure a consumer’s visual attention to various types of content for a single media platform or simultaneously across multiple platforms, including TV, PC, laptop, tablet, smartphone and print.

With over 100 eye tracking systems from more than 7 key manufacturers, we can leverage the best system to address your research needs.

Eye tracking data are featured in MediaScience’s NeuroDial™ data visualization service, which allows for second-by-second analysis and presentation of audience psychological and physiological responses to dynamic stimuli.


Facial Coding

Measuring expressed emotional responses, facial coding is a valuable tool that draws from what is written on a consumers’ faces to interpret how they are feeling during a program, ad or experience.

The Facial Action Coding System is a categorization of single facial muscle movements. Each specific muscle movement is classified as an action unit (AU). There are six universal combinations of AUs that correspond to known emotional states: happiness, sadness, fear, anger, disgust and surprise.

Since facial coding is implicit and unobtrusive, it offers a highly accurate read on subtle changes within a consumer’s facial landscape in real time.

Facial coding data are featured in MediaScience’s NeuroDial™ data visualization service, which allows for second-by-second analysis and presentation of audience psychological and physiological responses to dynamic stimuli.