Will dial testing be replaced by biometric analytical tools for measuring voter responses to political debates?
Via Quirk’s Media
How today’s neuromarketing tools can help us understand voter response
Via The Bipartisan Press
Our new partnership with Comscore will generate insights on the importance of accurate cross-platform measurement. Please click through to learn more.
Via WARC and the ARF
Biometrics Reveal How and Why Ads Work.
Via WARC, JAR, and the ARF