Finding Out What Voters Really Think About Presidental Debates

Source: The Bipartisan Press

Author: Dr. Duane Varan, CEO, MediaScience

With the 2020 presidential campaign season underway, a new cycle of debates has been set in motion — complete with perpetual analysis as to what transpired in each. But the accuracy of polls and post-debate surveys are limited by their dependence on a voters’ stated responses, which are inaccurate reflections of their true positions.

Fortunately, there is a range of tools today that better measure voter’s second-by-second experience during the debates. Biometric and facial expression analysis help us find out what voters really think about while watching a debate.

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