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StreamPulse Partners for In-Home Neuro Measure

StreamPulse Partners for In-Home Neuro Measure

StreamPulse, the in-home division of Texas-based neuromarketing researcher MediaScience has teamed up with neurometric equipment manufacturer Shimmer to develop StreamPulse Neuro, a system for measuring consumers' emotional response in a natural viewing environment....

Exploring the Halo Effect:  MediaScience X Effectv

Exploring the Halo Effect: MediaScience X Effectv

Many marketers have become reliant on digital advertising, using mobile video ads and short-term messaging. Upper funnel awareness is fundamental to brand awareness and targeting customers, especially for new brands breaking into their industries. Guided by this...

Repurposed ads: Hulu x MediaScience

Repurposed ads: Hulu x MediaScience

MediaScience partnered with Hulu to study the efficacy of ads created for social media platforms when repurposed for the TV streaming platform. The study specifically targeted “Generation Stream,” an audience consisting of young, connected, and digitally-savvy...

The Bachelor – A DIAMOND IN THE ROUGH

The Bachelor – A DIAMOND IN THE ROUGH

This study attempted to evaluate a series of sponsored “promercials” featuring Jared, the Galleria of Jewelry during ABC’s The Bachelor. During the promercials, viewers were given the chance to propose to their girlfriends on television during the show. Previous...

The Value of News Environment to Ad Placements

The Value of News Environment to Ad Placements

All studies prior to this had looked at context effects by measuring the impact after the ad exposure. The problem with this approach is there is an interaction between the program and the ad. If you test with different sets of...

Good Morning America: Making the Weather Rain

Good Morning America: Making the Weather Rain

Could an ad be included during the weather report? What format would the ad need to be implemented so that the ad is still effective outside of traditional ad pods, and so it does not harm the credibility of the news? We tested...

End of Live Game Advertising

End of Live Game Advertising

In live sports, you don’t know when the game is going to end. If the game ends early, there is a lot of content that is not very compelling before SportsCenter.   We tested different approaches to using this space to find out the...

The Effects of Commercial Length On Advertising Impact

The Effects of Commercial Length On Advertising Impact

The Effects of Commercial Length On Advertising Impact What Short Advertisements Can and Cannot Deliver Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman DOI: 10.2501/JAR-2019-036 Published 1 March 2020 TLDR: Ad Duration Effects - :06 Ads Deliver 60% of...