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Evaluating TV’s Enhanced Role In A Full-Funnel Environment

The lines are blurring between TV’s role as a high-reach, long-term brand builder and a short-term targeted sales activation platform due to the growth of addressable TV households. According to the Video Advertising Bureau (VAB), 54% of U.S. TV homes can receive...

MediaScience Launches New Division HARK Connect

Austin, TX, January 29, 2020 – – HARK Connect, a division of MediaScience, advances qualitative research to take advantage of digital technology harnessing control over information and enhancing the total experience for clients, moderators and facilities. The company...

Understanding the impact of short-form ads

Shorter form ads can at least match the performance of 15-second commercials on various important metrics for brands, according to a paper published in the Journal of Advertising Research (JAR). The analysis was written by Duane Varan (from research firm MediaScience)...